Patrick Farenga's discussion of the role John Holt played in the evolution of the homeschooling movement.
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the influences of unschooling, Raymond and Dorothy Moore, Bill Gothard, and more.
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
This timeline highlights the important milestones in the fight for homeschool freedom in the United States.
This is a great list of famous people who did their learning at home. Includes presidents, athletes, performers, scientists, artists, inventors, educators, writers, and entrepreneurs.
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Although HSLDA has changed over the past 30 years—in terms of the size of our membership and staff and our physical location—our original vision and purpose remain unchanged. HSLDA exists expressly for the purpose of advocating family and freedom.
This essay by Michael Farris outlines why it is so important to fight for homeschool rights.
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Cheryl Seelhoff discusses the controversy between her and other homeschool movement leaders.
This is an interview with Dr. Raymond Moore, with an emphasis on his and his wife's influence on the homeschooling movement.
Homeschooling can feel intimidating for many parents. But don't forget, it comes in all shapes and sizes. This guide helps you familiarize yourself with all things homeschooling.
A look back at the history of the Home School Lega Defense Association with Michael P. Farris, J. Michael Smith, Christopher J. Klicka, and David E. Gordon. Hear about the early years of HSLDA, the way home schooling has changed, and some of their most memorable cases.
The right to home school is based on two fundamental principles of liberty: religious freedom and parental rights. Whenever one of these two freedoms is threatened, our right to home school is in jeopardy. Here are the battles we think home educators will be facing as we enter the next century:
The years 1990-1992 marked an important turning point in the homeschooling movement. Cheryl Seelhoff looks at this important time. She explores educational philosophies as a source of division, the home-centered living movement, the issue of remarried homeschoolers, the expertization of homeschooling, and more.
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschooling was growing rapidly in the 1980s in the United States, after starting from a very small base.
Cheryl Seelhoff continues her look at the history of homeschooling by examining the importance of the HSLDA's response to H.R. 6, a House of Representatives bill addressing issues in elementary and secondary education. The HSLDA warned that this bill might require certification of home educating parents, in contrast to the opinions of other members of the homeschooling movement.